Nikhil Kumar

Hey, I'm Nikhil.

I don't just market products. I make them undeniable. 8+ years turning startups into growth machines using data, AI, and relentless experimentation.

The short version

I'm a growth marketer who lives at the intersection of marketing, product, and technology. Over the past 8+ years, I've worked across startups and scale-ups in India, Switzerland, and the Netherlands — always in roles where I had to figure out how to grow something from scratch.

I've led product growth at Operabase in Amsterdam, ran India growth for Seedstars (one of the world's largest startup ecosystems), scaled marketing at GrowthSchool, and built LandKit — an AI marketing co-founder tool.

What makes me different: I'm not just a marketer who uses tools. I'm a marketer who builds them. I understand the tech deeply enough to leverage AI in ways most marketers can't — writing automated workflows, building custom dashboards, and deploying AI agents that handle the repetitive work while I focus on strategy.

This blog is where I share what I've learned. Every post is based on real campaigns, real experiments, and real results. No theory — just what actually moves the needle.

Where I've worked

Product Growth Lead

Amsterdam, Netherlands

Operabase

Leading product growth for a classical music platform — driving acquisition, activation, and retention through data-driven experiments and AI-augmented marketing workflows.

Founder & Builder

Remote

LandKit

Built LandKit, an AI marketing co-founder tool that helps founders validate ideas, create landing pages, and launch marketing campaigns without a team.

Growth Lead — India

Geneva / Bengaluru

Seedstars

Ran growth for one of the world's largest startup ecosystems. Managed acquisition funnels, community growth, and event marketing across the Indian market.

Marketing & Growth

Bengaluru

GrowthSchool

Scaled marketing channels for an edtech startup — email sequences, paid campaigns, content strategy, and performance optimization.

What I'm good at

Growth MarketingSEO (On-page & Technical)Performance MarketingEmail MarketingSocial Media MarketingPaid Ads (Google, Meta, LinkedIn)Content MarketingSEM & PPCLead GenerationMarketing AutomationAI-Powered CampaignsProduct GrowthA/B TestingConversion OptimizationAnalytics & Attribution

Certifications

Google AdWords Certified
Google Analytics Certified
Bing Ads Accredited Professional
HubSpot Inbound Marketing Certified
Moz SEO Training Certified

Education

B.E. — Visvesvaraya Technological University (2013-2017)

How I can help

Freelance — Own Your Growth: Need a senior marketer without the agency price tag? I embed with your team and take full ownership of your growth — SEO, paid ads, email, content, the works. Think of me as your fractional Head of Marketing. See my services.

Full-Time — Join Your Team: I'm open to the right full-time role where I can lead growth at a company that's building something meaningful. Ideally at the intersection of product, marketing, and AI.

Writing: I publish guides on AI-powered marketing — real strategies from real campaigns. You can read them all on the blog.

Building: I'm the maker behind LandKit — an AI co-founder tool that helps founders launch without a marketing team.

Available for Work

Let's work together

Whether you need a freelance growth marketer to take over your marketing channels, or you're hiring for a full-time growth role — I'd love to chat.

I thrive in environments where I can combine marketing strategy, hands-on execution, and AI tools to drive measurable results. Bonus if your mission involves AI.

[email protected]LinkedIn

Get in touch

Whether it's a freelance project, a full-time role, or just to say hi — I'd love to hear from you.

[email protected]Book a 30-Minute Call